The Problem: The Unsustainability of Unicast
Consumers Are Cutting the Cord
More and more consumers are opting for contract-free Over-the-Top video from the likes of Netflix, Hulu, Amazon, etc. instead of the expensive, device-bound, contract-bound, multi-channel linear TV offerings from Cable and Satellite service providers. The nasty surprise waiting for OTT consumers is the arrival of metered bandwidth services from their ISP providers.
The Metering Movement
Expensive metered data services are the norm for mobile users, but home broadband Internet connections have mostly offered flat-rate unlimited consumer access to the Internet. Comcast is already deploying tiered and metered services to address the rapidly growing congestion challenges due to Over The Top (OTT) consumer video consumption.
Video is Breaking the Internet
Video is anticipated to exceed 80% of all Internet traffic by 2018 (Cisco Systems). The migration to HD, 4K, 8K,3D and extremely high resolution video applications (e.g. gaming, VR) will dramatically exceed the capacity of existing ISPs. The massively replicated but time shifted consumption patterns make unicast OTT video delivery grossly inefficient .
The Solution: Adding a Multicast Extension to the Internet
Quick As You Can Click
Streaming directly from home or mobile storage greatly improves the user experience and supports personalized advertising and quality. Users enjoy a much enhanced streaming experience directly from their local storage cache. All Internet tools and streaming technologies are used in the LAN, rather than the WAN.
Global Reach and Scalability
A hybrid broadcast/broadband OTT multicast streaming platform with original highly differentiated branded programming channels.
Original Content Creation
As a content creator using a free-to-air, advertising based business model, this allows control and benefits from every aspect of the emerging enhanced advertising environment.
The V User Experience
Plug and Play, User Self Installation via the V IQ Media Hosting Device
Satellite Antenna & OTT Server
Built in Beam Steering Satellite Antenna receives IP content and stores it onto the embedded memory for on-demand play-out, and also supports live streaming of IP video. Over-the-Top Box home media server (IP based, not cable or satellite set-top-box) manages everything UX/UI including your favorite video content and other IP streaming services.
TV (UHF & VHF)
Integrated television receiver connects to all local TV stations to receive free-to-air broadcasting directly onto the VIQ’s SSD and provide live streaming video play-out to any display.
WI-FI & ISP Connection
Send and receive connections to the internet through any ISP connection for CAS and DRM compliance, and transports the analytics for sent and received information with the cloud, and provides access to download “long tail” content. Wirelessly streams HD, 4K & 8K video to any display.
Consumer & Wholesale Business Models
Advertising-Supported Free To Air V Proprietary Content
Enhanced advertising with proof of action. Contextual consumer specific ad insertion. Option to opt out of advertising for a fee.
Subscription distribution or pay-per-use content. V-Satcast is pioneering a number of innovative business models that are aligned with the transformational potential of the 21st century digital media market. Revenue and risk sharing with content owners and distributors open new opportunities at every level of media creation, curation, distribution and consumption.
Hosting & Distribution
Wholesale revenue for hosting and distributing the content of others. Risk sharing via revenue sharing. Enhances upside and minimizes downside.
V-Satcast is building a vertically integrated rights free original content portfolio with 15 discrete BRANDS of new digital media content.
Impactful, beautiful, engaging visual images and video. Cinematic magic delivered to screens of all sizes.
Rich, dynamic, transformative sound that tells stories, sets the mood, and elevates production value.
Mass appeal intelligent. New content that transports, inspires, and engages the 21st century mind.
A staff workflow that is in synch with the modern production tools and techniques unbound by tradition.
No anchors or hosts. No reporters. No field producers.
Most production done at Mac editing stations by cross-trained writers/producers/editors.
Monetization Via Advertising
Requests, impressions, clicks, and click-through rate (CTR), the meat and potatoes of advertising analytics, is available in aggregate across all advertiser’s campaigns, and they can drill down to see how their individual campaigns are performing.
Inventory & User Management
Replace content on the fly and immediately deploy. Add multiple user accounts. All advertisers need to enable their business to manage their marketing.
Create standard campaigns (banner ads, leaderboards, interstitials, and skyscrapers), use their own, even serve video ads. Advertisers are not limited to any one type.